Pushing the pace of feed innovation

Sabrina Zettell joins Canadian Bio-Systems, bringing a focus on making a difference at the farm level and keeping integrated feed technology and nutrition approaches at the cutting edge.

“My background and interests have always been driven by a passion for advancing animal agriculture,” says Zettell. "I look forward to championing progress for producers and industry as part of the CBS team."

Here are key insights on Zettell and her new role.

Strengthening the CBS team

While Zettell will work across livestock sectors and products, she joins CBS at a time when new frontiers of opportunity are opening for getting more value and benefits from ruminant nutrition approaches.

“It’s a tremendous opportunity to join Canadian Bio-Systems at a time when bio-based, feed-based innovations are becoming an increasingly powerful factor in the success of livestock operations,” says Zettell. She brings added strength to the company’s rising focus on advancing innovative feed technology solutions for the dairy and beef sectors, including through optimized delivery of the new CBS Inc. REP5 (Ruminant Enhancement Program 5) initiative.

Another initial priority will be helping customers adopt nutritional solutions to support systems with reduced reliance on antimicrobials, as the trend toward further restrictions and greater use of alternatives continues.

Driving forward new innovations

“Livestock industries are in the midst of a critical time of transition, with developments such as the Veterinary Feed Directive in the U.S. and similar increasing restrictions expected in Canada,” says Zettell. “The importance of optimizing nutrition and feed enhancement approaches has never been more in the spotlight. It’s a very opportune time for innovation in feed and nutrition approaches for ruminants that I’m excited to help drive forward.”

Zettell’s educational background includes undergraduate and master’s degrees in animal biosciences at the University of Guelph, including a master’s thesis on Omega-3 fortification in milk. Her career has included over 13 years in the feed industry, primarily in nutrition and formulation roles with a strong focus on ruminants.