The right fit goes a long way to delivering industry value
“You don’t get there on your own.”
This is one thing Owen Jones knows from building a model for success over decades in the feed business.
The founder and President of CBS Inc., established in 1984, is a pioneer in developing and manufacturing enzymes and other feed enhancers. He did it through a unique approach based on ‘natural ways to profitability’ that was ahead of its time and has proven a strong fit with today’s shifting pressures and industry needs.
The company has achieved a global reach and international profile that has steadily expanded in recent years with broadened research and development, manufacturing capacity and distribution networks. The growing CBS Inc. team the many critical relationships the company has depended on over the years have fuelled the journey, he says. Here Jones comments on a recent key example – the CBS Inc. partnership with Wilbur-Ellis Company that is approaching a one-year anniversary.
On the partnership. “This is a key partnership for CBS Inc. to further enhance our opportunities to deliver value to an ever-expanding customer base. It’s based on a joint marketing agreement for distribution of feed enzymes and supplements into the U.S. market.”
On the opportunity. “This presents an opportunity for further geographic expansion into the U.S. livestock market. It complements a strong foundation already in place and is one among many key relationships that are integral to our business strategy going forward.”
On the ‘win-win.’ “We recognize Wilbur-Ellis’ reputation and professional presence in the feed industry, which makes this partnership an excellent fit to enhance our market reach and service to the livestock sector. It’s apparent that their feed and marketing expertise allows them to make on-the-cusp, knowledgeable decisions, and we can appreciate that as a company.
“For our part, CBS brings value and efficiency to the Wilbur-Ellis livestock portfolio, ultimately benefiting many of Wilbur-Ellis’ poultry and swine customers.”
On the path forward. “Our focus is to provide innovative manufacturing solutions to the feed industry by focusing on science and technology. When we combine this with the additional wealth of experience and marketing expertise that Wilbur-Ellis brings, it’s an ideal partnership that presents strong opportunities for both companies.
“It’s an example of the power of partnerships to help us advance and accelerate our opportunities. And most important, to deliver strong service and value to the increasingly broader marketplace that can benefit from CBS Inc. products.”