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The world of flavours has come to life in a new way for 2020.

“Flavours have long been a part of the fabric of CBS and are in fact one of the original staples of our company from the early days,” recalls Owen Jones, CBS President. “Today flavours have come a long way and are worth a fresh look – with modernized formulations helping with a range of benefits to optimize livestock feeding.

Inside the 'flavour bar'

Here’s an overview of some of the key flavours that make up the current "CBS Flavour Bar" of options:

Anise 422 - Tried and true and never better than in today’s high-quality formulation. High level of dry roasted fenugreek as a flavor base. In animal experiments, dry roasting significantly increased the palatability enhancing effect of fenugreek. Maintains a consistent character to the feed, despite change in raw material source or in formulation. The inclusion of highly aromatic spices to increase appetite stimulation and aid digestion. Essential oils and essences to maximize “feed appeal” and enhance the aroma of feeds. Reduces costs.

BCF 301 - Top level palatability booster also adds flexibility. Fine, orange powder with a fruity aroma and taste. Improves palatability and aromas of livestock minerals. Encapsulated oils, herbs and spices designed for high-phosphate minerals. Masks the unpalatable aspects of raw materials. Increases the formulation flexibility

Carmel - Finely tuned with animal preferences. A fine, pale yellow powder with a carmel aroma and taste. Improves palatability and aromas of livestock minerals. Designed for the animal not the master. Masks the unpalatable aspects of raw materials. Increases formulation flexibility.

Cherry - The ‘cherry on top’ to optimize the feeding approach. Fine, pale yellow powder with a cherry aroma and taste. Improves palatability and aromas of livestock minerals. Masks the unpalatable aspects of raw materials and high mineral premixes. Increases formulation flexibility.

Extra Fresh Fruit - Enticing aroma raises the bar on feeding experience. Fine, pale peach powder with a very strong fresh fruit aroma and taste. Organoleptical, or very compatible, with the sense of smell. Improves palatability and aromas of livestock minerals. Masks the unpalatable aspects of raw materials and high mineral premixes. Increases formulation flexibility.

Maxi-Gro - Top line option bringing multi-advantages to stimulate best results. Contains an extremely comprehensive blend of flavors, aromas, and a superior flavour enhancer, which overcomes problems associated with high saccharin levels. Stimulates appetite and increases feed intake. Masks the unpalatable aspects of raw materials. Increases formulation flexibility. 140 times sweeter than sugar.